As a promoter and manufacturer, our client has tasked us with framing and defining their new digitization strategy focused on Smart Data.
Smart Data lies at the heart of the revitalization of the technological offering, addressing the challenges of digital transformation and ecological transition towards a more efficient economy through data utilization. To differentiate itself from the competition and grow the revenue of its Services entity, our client aimed to:
Our intervention proceeded through 4 key stages:
A new commercial strategy defined, based on a mapping of the client ecosystem and a classification of building users through a “customer journey” approach (investors, property and facility managers, tenants).
Four use cases launched in experimentation to validate the business model (energy management, occupancy management, connected maintenance, and user request portal).