Creating an environment which promotes innovation requires a delicate balance between structured processes – to better control spending – and an evolution of culture that allows the emergence of breakthrough ideas.
In order to capture the millennials market, this luxury company decided to create an innovation board. Beyond the historical know-how acquired in terms of product and marketing innovation, the challenge was to favor the emergence of a new kind of innovations: in services, customer experience and managerial practices.
This company called on our services to design their innovation transformation plan: animation processes, governance modes, cultural change, budget, etc.
Because the success of innovation initiatives requires a strong sponsorship, we initially animated awareness events for top management. Based on our maturity diagnosis outputs, we organized, in some unusual places, shared beliefs about innovation sessions, inspiring presentations, expectations gatherings. We were thus able to set an ambition for change aligned with the company’s DNA.
Secondly, we defined practical modalities to manage innovation: processes (from ideation to industrialized POCs), techno and market watch, ecosystem management (university, start-up, etc.), governance, budget.
Finally, we initiated the first innovation committees and the first ideation sessions.
The project laid the foundations for innovation management: